Not Coffee

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Not Coffee

Not Coffee

4.6 (3767 reviews)

Home

Products

Not Coffee

Clearly Not Coffee

4.6 (3767 reviews)

🔋

Delicious alternative to coffee

😋

Ready in just seconds

🍄

With 5 unique mushrooms

The #1 coffee alternative, made with pure and natural ingredients. Perfect in the morning or afternoon.

📦 INVENTORY SALE: We're clearing space – get 20% off all products, for a limited time!

30 servings

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Delicious cocoa that tastes a little sweet.

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A pure taste, without salt or sweetener

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Coffee New

100% Colombian arabica coffee, full of flavor

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Decaf Coffee New

The same rich coffee taste, without caffeine

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Routine €30 €27

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Original

Most popular

Delicious cacao that's naturally sweetened

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A pure taste, without salt or sweetener

Routine

€27.00

€30.00

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Excellent 4.8

Not Coffee was born from our search for a better alternative to coffee. We love coffee too, but with the amount of caffeine we were drinking, we started to wonder if there was a better way.

After months of testing, we found the perfect combination: five powerful mushrooms (Lion’s Mane, Cordyceps, Chaga, Reishi, and Maitake), plus Maca and Rhodiola. We currently have two flavours that hundreds of thousands of people are already enjoying:

🍫 Original: A rich cacao taste, enhanced with natural sweetener and Himalayan salt to bring out the flavour.

🍫 Unsweetened: Pure, with no sweeteners or salt. Just cacao and mushrooms.

Both made with naturally sourced ingredients, without artificial additives.

Not Coffee is for anyone looking for a better way to start their day, with or without caffeine. A delicious drink, perfect for any moment.

🔋 Energy: Maca may support energy levels.*
🛡️ Immunity: Reishi may support your natural defences.*
😌 Calm: Rhodiola may help the body cope with stress.*
🍄 Mushrooms: Five powerful, organic mushrooms.
🌱 Natural: Naturally sourced ingredients.

*Claims pending EFSA approval.

Making the perfect cup of Not Coffee is easy! Scoop one tablespoon into a cup, add hot water, and stir well. You can drink it as-is or customize it with (plant-based) milk, honey, or a scoop of Clearly Collagen.

Not Coffee is as pure and natural as possible, without binders or additives. That means cacao and other ingredients can sometimes settle at the bottom. Just give it a quick stir while drinking to keep everything mixed.

More energy

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👁️

More focus

😇

More calmness

😴

Sleep better

Clear mind

🧠

Delicious taste

😋

Focus

Energy

Calmness

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☕️

🌿

Our ingredients

At Clearly we go the extra mile to ensure that our products are transparent, traceable, high quality, and 100% safe for you to use, because your health is clearly #1.

Nutritional values

Cacao is made from the beans of the Theobroma cacao tree, which grows in tropical regions around the equator. The beans are fermented, dried, and roasted to develop their characteristic flavour.

Many people expect cacao to taste like hot chocolate, but it is often bitter. Most brands solve this by adding a lot of sugar, but we took a different approach. After extensive testing, we found a unique variety of cacao that is naturally delicious, richer in fats, and not bitter.

Maca is a root vegetable that grows high in the Peruvian Andes at over 3,500 metres above sea level. In this extreme environment where few plants survive, maca has been cultivated for centuries by local farmers. The plant thrives in harsh conditions with intense sun, freezing cold, and thin air, which makes it one of the most unique crops of the Andes.

🥇 Quality
Our extract is made from yellow (70%), red (20%), and black (10%) maca, the ratio in which they naturally occur. It is concentrated into a 5:1 extract, meaning five parts maca are processed into one part extract.

Lion’s Mane is a white mushroom with soft, cascading spines that resemble a lion’s mane. It grows on dead wood in forests across North America, Europe, and Asia.

🥇 Quality
Our extract is made from the fruiting body (the visible part of the mushroom) and is cultivated on wood. Growing it on wood just like in nature keeps it pure, free from grain residues, and preserves more active compounds. Our Lion’s Mane contains at least 25% beta-glucans as well as other active compounds such as hericenones and hericenines.

Cordyceps sinensis is a unique mushroom that naturally occurs in the mountainous regions of Asia where it grows on caterpillars. Today cordyceps is cultivated under controlled conditions on a plant-based substrate.

🥇 Quality
Our extract is made from the mycelium of Cordyceps. Mycelium is the underground growth network of a mushroom, similar to the roots of a plant. Our Cordyceps contains at least 8% mannitol (cordycepic acid) and 0.25% adenosine.

Chaga is a dark mushroom that primarily grows on birch trees in cold regions such as Siberia, Canada, and Scandinavia where it draws nutrients from the tree.

🥇 Quality
Our Chaga grows wild on birch and is made from the fruiting body. Thanks to its natural growth on birch, it contains beta-glucans (≥8%) as well as unique compounds such as betulin.

Reishi is a woody mushroom that has been used in traditional Asian cultures for centuries. It grows on hardwood in forested areas and is recognisable by its reddish-brown, glossy surface.

🥇 Quality
Our extract is made from the fruiting body (the visible part of the mushroom) and is cultivated on wood. Growing it on wood just like in nature keeps it pure, free from grain residues, and preserves more active compounds. In our Reishi these are mainly beta-glucans (≥45%).

Maitake is a fan-shaped mushroom that grows wild at the base of trees, particularly in mountainous forests in Japan, China, and North America. In Japan it is known as the “dancing mushroom” because people would dance with joy when they found it.

🥇 Quality
Our extract is made from the fruiting body (the visible part of the mushroom) and is cultivated on wood. Growing it on wood just like in nature keeps it pure, free from grain residues, and preserves more active compounds. Our Maitake contains at least 18% beta-glucans, mainly in the form of D-fraction.

Ceylon cinnamon comes from the bark of the Cinnamomum verum tree, which mainly grows in Sri Lanka. Unlike cassia cinnamon, Ceylon has a subtle, warm flavour and naturally contains much less coumarin.

🥇 Quality
Within Ceylon cinnamon, different quality grades exist based on the thickness, colour, and aroma of the bark. The thinner and more aromatic the bark, the higher the quality. Alba is the highest grade but is difficult to harvest and therefore very expensive. It is followed by the C, M, and H grades. We use only C-grade Ceylon for a warm, full-bodied flavour that fits perfectly in Not Coffee.

Himalayan salt is a pink salt sourced from ancient salt deposits in the Himalayan mountains. Unlike refined table salt, it undergoes minimal processing which allows it to retain traces of natural minerals such as magnesium and potassium, giving it its distinctive colour and mild flavour.

Rhodiola rosea is a plant that naturally grows in cold, mountainous regions of Europe and Asia. It grows mainly on rocky slopes where it adapts to the extreme conditions.

🥇 Quality
Our extract is made from the root of the Rhodiola rosea plant, containing at least 3% rosavins and 1% salidroside.

Reb M is a sweetener naturally found in the leaf of the stevia plant (Stevia rebaudiana). It is one of the rarest components of the plant and has a mild, sugar-like taste without the bitter aftertaste often found in other forms of stevia.

Because Reb M occurs naturally in very small amounts, it is produced via bioconversion. This means that components from the stevia plant are fermented using micro-organisms to create pure Reb M in an efficient and sustainable way.

In Not Coffee we use Reb M to create a smooth, sweet taste without aftertaste or artificial sweeteners.

Our ingredients

At Clearly we go the extra mile to ensure that our products are transparent, traceable, high quality, and 100% safe for you to use, because your health is clearly #1.

Your questions

Answered Clearly

We’re here to give you clear and straightforward answers. No fluff, just the facts

Any questions?

The Original (Sweetened) version has a mildly sweet, natural flavor.

The Unsweetened version contains no stevia or salt, offering a pure taste.

Enjoy it as is, or customize it with milk, honey, or Clearly Collagen. It’s a delicious drink you can customize how ever you like.

No they are not, our products are 110% within international laws & regulations - we are all about creating innovative consumer products that can help boost mental performance, mood and general wellbeing for everyone! For now, this is the best alternative in a format you love...

Cacao naturally contains a small amount of caffeine (around 8 mg per serving), which is much less than your average cup of coffee (80 mg).

Absolutely! Many people enjoy Not Coffee daily as a regular part of their routine. Some have one cup a day, others two or three. Find what works best for you. We recommend keeping it to a maximum of three cups per day.

The sweetness comes from a small amount of Reb M, a natural sweetener from the stevia leaf. Unlike other forms of stevia, Reb M has no bitter aftertaste.

Yes, Not Coffee is 100% natural and vegan.

Final production always takes place in the Netherlands, so we stay in full control of quality and safety. We source our ingredients directly from the origin, always from specialists who are best at what they do.

For every ingredient, there’s someone in the world who does it better than anyone else, and that’s who we work with. No middlemen. Only trusted suppliers who meet the strictest European standards.

At Clearly, our mission is simple: to keep searching for the #1, and make it available to you.

Because it’s clearly the inside that counts.

No flashy design or misleading labels, just a transparent pouch, so you can see exactly what’s inside. Too often, we buy things because they look or sound good… but inside? Sugar, fillers, or low-quality ingredients.

At Clearly, we do it Clearly: only #1 ingredients you can trust, and a fully transparent formula.

We use mono-material one single type of plastic, which makes the pouch 100% recyclable. Unlike most packaging that mixes paper and plastic and can’t be properly recycled.

When it comes to health, the inside matters most. That’s Clearly.

Yes. Every ingredient is lab-tested for heavy metals, microbiology, and other potential contaminants.

We only use clean, traceable raw materials from trusted suppliers who meet the highest European safety standards.

If it’s not safe, tested, and the best it’s not Clearly.

We don’t go for “good enough” we go for #1 quality.

We use our own products daily. And just like you, we only want the best.

Because if your health is #1, what you take should be too.

If you’re pregnant or breastfeeding, we recommend checking with your doctor before taking any supplement. During this time, both your health and your baby’s health are clearly #1.

With a Routine, you get 10% off and your products are delivered automatically at the interval you choose. You can pause, cancel, change the frequency, or add products anytime through your account.

All orders are shipped the same day from the Netherlands. These are the average delivery times:

🇳🇱 Netherlands: Next day

🇧🇪 Belgium: Next day

🇩🇪 Germany: 1–3 days

🇫🇷 France: 2–4 days

🇮🇹 Italy: 2–4 days

🇪🇸 Spain: 2–4 days

🇵🇹 Portugal: 2–4 days

🇵🇱 Poland: 2–4 days

🇦🇹 Austria: 2–4 days

🇨🇭 Switzerland: 3–6 days

🇬🇧 United Kingdom: 2–4 days

🇮🇪 Ireland: 5–9 days

🇩🇰 Denmark: 2–4 days

🇸🇪 Sweden: 2–4 days

🇳🇴 Norway: 3–5 days

🇫🇮 Finland: 3–5 days

🇪🇺 Rest of Europe: 2–6 days

Any questions?

Choose Health

Choose Clearly

Anne H.

The best mushroom coffee!

I gave Not Coffee a try after reading about the medicinal benefits of mushrooms. I chose to go with Not Coffee. I absolutely LOVE it! I look forward to my cup every morning.

Verified Purchase

Jay D.

FELT SO

MUCH BETTER

Love this stuff so much. It tastes great and manages my adhd symptoms really well. Delivery was also very fast!

Verified Purchase

Emma S.

Energy ALL day!

I wasn't sure what to expect, but this product far surpassed my expectations! From the great taste to way more energy. Definitely will be ordering more!

Verified Purchase